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Case Studies
Account Activity Case Studies
Reel Video - Dec. 12-21, 2022
@mimi_instadogs
VIEWS
16m
LIKES
1.5m
IMPRESSIONS
15.4m
FOLLOWERS GAINED
28k
REACH
14.6m
ENGAGEMENT RATE
727%
The Summary
Reel was posted on mimi_instadogs, an account geared towards its target demographic of dog lovers. The video was posted to Reels on December 17th, and started to gain engagement approximately a week later, resulting in over 16 million views, and 1.5 million likes.
Reel Post Video - Dec. 10-22, 2022
@dailypawsnclaws
VIEWS
1.1m
LIKES
81k
IMPRESSIONS
FOLLOWERS GAINED
979k
900
REACH
ENGAGEMENT RATE
973k
182k%
The Summary
Reel was posted on an Instagram account with a follower base of users interested in dogs, cats, and other animals. The content has a light and humorous tone reaching over 973k users. With the accounts slightly smaller following, it proves that engaging content has no limit to who sees it.
Video Post - Dec. 14-21, 2022
@myhorse_myworld
VIEWS
64k
LIKES
9.7k
IMPRESSIONS
FOLLOWERS GAINED
500k
1.1k
REACH
ENGAGEMENT RATE
131k
227%
The Summary
A video was posted on myhorse_myworld where content of extreme horse activities and black horses perform well. The video was reposted content from another account that was going viral. Once posted on the account it sparked a conversation over the rider’s style of riding and potential safety. The interactions on the video boosted the post within the Instagram algorithm increasing performance substantially and positively.
Reel Video - Oct. 2022
@mycatloversclub
VIEWS
288k
LIKES
26.8k
IMPRESSIONS
371k
FOLLOWERS GAINED
1k
REACH
318k
ENGAGEMENT RATE
334%
The Summary
Reels was posted on an Instagram account targeted to people with an interest in cats. The content was testing the audience’s interest of cats doing funny activities. The results were successful showing an increase of engagement of 334% and reaching over 318k users, highlighting the ability for viral content to go beyond your immediate followers.
Feed Post - Nov. 27 - Dec. 9, 2022
@catsloverinx
VIEWS
16k
SHARES
703
IMPRESSIONS
150k
FOLLOWERS GAINED
1.2k
REACH
147k
ENGAGEMENT RATE
22.8%
The Summary
Feed post was posted on an Instagram account with an audience of cat lovers. This post was a portrait image of a cat, slightly different than the lifestyle cat photos on the account. The engagement rate was 22% higher and resulted in a 1.2k follower gain showing that higher quality content performs better and more users enjoy seeing it.
Video Post - Sep. 14-21, 2022
@rally_world
VIEWS
146k
LIKES
14.3k
IMPRESSIONS
231k
FOLLOWERS GAINED
3.7k
REACH
206k
ENGAGEMENT RATE
245%
The Summary
A video was posted as a feed post on rally_world with a demographic of rally content enthusiasts. The video sparked a controversial tone among the users capitalizing on further engagement through 3.7k shares helping the video to reach over 206k users.
Account Overview - July 9, 2023
@thewealthyhub
VIEWS
91k
FOLLOWERS GAINED
30.1k
IMPRESSIONS
14.5m
FOLLOWER INCREASE
289%
REACH
9m
The Summary
This account was acquired in July of 2023. From the account's conception it has gained over 30k followers. Featuring money and wealth focused content, this account has reached over 9m users and received over 14.5m impressions. Thewealthyhub continues to positively grow through the posting of quality content and strong community engagement.
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